Welcome to my blog.
I’m from Shanghai China. As a major of Broadcasting and TV Hosting, I have clearly noticed the transfer of mainstream media channels to the digital and social media forms such as live stream broadcasting and mobile short videos. Based on my education background, I sensed the developing trends of the media industry landscape in mainland China and embarked on We Media entrepreneurship.
During the We Media entrepreneurship as a vlogger, I committed to advertising projects with many famous brands such as LVMH, Tom Ford Beauty Cushion Compact and Estee Lauder Companies Inc. These experience made me more curious about media and culture and want to study deeply. On the basis of engagement in digital media industry, I hope to expand my knowledge concerning digital tools’ impacts on social changes and development through studying with UAL MCCP programme.^_^